The world's agricultural community will gather Feb. 12-14 at the International Agri-Center in Tulare, Calif., for the 41st annual World Ag Expo.

This year, the Expo will expand to 2.6 million square feet with the addition of the Dairy Technology Center and surrounding outdoor dairy exhibits. The 2008 World Ag Expo is Where the World of Agriculture Means Business.

With more than 1,700 exhibitors and 100,000 attendees from 67 countries all on 2.6 million square feet of show grounds, World Ag Expo is the largest of its kind worldwide.

The Dairy Technology Center, sponsored by Bella Health Systems, will increase the already 500 dairy exhibits to more than 600. Showcased in the DTC will be the Top Five New Dairy Products at World Ag Expo, selected by a panel of industry experts.

The 2008 Expo will also introduce attendee electronic registration. Due to exhibitor requests, Expo leadership will work with a leading electronic registration company to register show attendees before they enter the grounds.

Attendees will provide general demographic and production information and receive a printed badge for Expo entrance. The registration system will also enter attendees into a drawing for a 2008 Dodge truck and will act as admission to the West Coast Nationals Power Pulling Series in the evening.

Attendees are welcome to begin roaming the grounds at 8 a.m. every day of the show. With acres of new innovations and technology, visitors will need the early start to see everything exhibitors have to offer — from showcased products in the New Product Center to informative seminars, Ride and Drive demonstration areas, off-site farm tours, special Expo events and new product roll-outs.

Although the show is undergoing change and making additions to meet industry needs, the Expo has a history full of tradition and growth. The show began in 1968, and was held at the Tulare County Fairgrounds in Tulare, Calif. The first show attracted 157 exhibitors and 28,000 attendees.