Valent, Monsanto reinforce rewards partnership

Valent U.S.A. Corporation and Monsanto Company have strengthened their partnership in the Roundup Rewards program with updated incentives to help farmers protect their herbicide investment in 2010.

The companies have joined forces on two programs: the Volunteer Roundup Ready Corn 2 Cost-Share Allowance and the Start Clean, Stay Clean Assurance Plan.

Enhanced for 2010, farmers who use Valent’s Select Max Herbicide with Inside Technology to help control volunteer Roundup Ready Corn 2 in Roundup Ready soybeans, cotton or sugar beets may now receive up to $4 per acre to protect their bottom line.

Additionally, for farmers fighting tough weeds in Roundup Ready soybeans with Valor, Valor XLT or Gangster residual herbicides and Roundup WeatherMAX herbicide, the companies will offer up to $7 per acre if a field requires a second in-crop treatment in a season.

Company officials say the continued Valent-Monsanto relationship helps farmers take a programmed approach to weed management with the confidence their herbicide investment will be protected should uncertainty develop over a season.

“Researchers consistently recommend a strong residual like Valor, Valor XLT and Gangster as part of a program to help fight tough weeds and maximize yield potential,” said Jamie Nielson, Valent brand manager. “University research has shown an increase of 3-4 bushels per acre when using a strong residual product — this can result in up to a $20 per acre return on your investment. In addition, farmers can have the confidence that Select Max provides excellent volunteer corn control and higher incentives through Roundup Rewards program. It’s a win-win.”

“We are excited to offer farmers this program again in 2010,” said Curt Uebele, Monsanto Roundup Marketing Manager. “Farmers have found the combination of Valent’s residual herbicides and Roundup WeatherMAX or Roundup PowerMAX herbicides can help them start clean and stay clean to maximize yield potential in a Roundup Ready system.”

≤b≥ Program Qualifications

Volunteer Roundup Ready Corn 2 Cost-Share Allowance:

Crops included: A rotation of Roundup Ready Corn 2 to Genuity Roundup Ready 2 Yield, Roundup Ready Soybeans, Roundup Ready Cotton, Genuity Roundup Ready Flex Cotton or Genuity Roundup Ready Sugarbeets

Participating farmers who follow the program recommendations will receive:

• Up to $4 per acre toward Select Max when using Roundup WeatherMAX herbicide and a qualifying Monsanto residual herbicide.

• Up to $3.00 per acre toward Select Max when using Roundup WeatherMAX.

• Up to $3.00 per acre toward Select Max when using Roundup PowerMAX herbicide and a qualifying Monsanto residual herbicide.

• Up to $2.00 per acre toward Select Max when using Roundup PowerMAX.

Start Clean, Stay Clean Assurance Plan

Crops included: Roundup Ready Soybeans

Participating farmers who follow the program recommendations will receive:

• $7 per acre toward Roundup WeatherMAX for an unexpected flush of annual weeds.

• $3.50 per acre toward Roundup PowerMAX for an unexpected flush of annual weeds.

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