A recent Harvard study developed “incredibly powerful information” about peanuts and health, Collins says. It included over 18,000 people, analyzing various epidemiological factors.

“One of things they looked at was nut consumption,” Collins says. “The bottom line is that the more nuts people ate, including peanuts, the lower their risk of death from all causes. No matter the disease, they had a lower risk of death from that disease if they ate more nuts, including peanuts. This is a great story, and one that we need to leverage in our health information efforts.”

Salted, roasted peanuts have also been approved to use the coveted Heart Check symbol on promotional packages, she notes. “This symbol helps convey the message that this is food that’s good for your health.

“Another health study shows more than half of Americans are looking for ways to get more protein in their diets, and peanuts are protein dense — no nuts have more protein than peanuts. You can pack a lot of nutrition in each bite. They have more than 30 essential vitamins and nutrients. People are surprised when I tell them that peanuts are every bit as healthy as other nuts, and they want to know more.”

Studies have shown, Collins says, that 71 percent of American consumers consider health benefits when they buy food products. “Putting health benefits front and center is a major goal of our advertising campaigns, elevating the nutritional importance of peanuts above any other nut.