Expanded services, improved sales and technical support, and more variety information are just a few of the improvements to the newly designed Delta and Pine Land Company Web site: www.deltaandpine.com.

Working with its marketing partner, Brighton Agency in St. Louis, D&PL gave its Web site a total re-build. The new site went live in August.

“As the leader in the cotton seed business, we strive to set the industry standard for technology and service,” said Jim Willeke, vice-president of sales and marketing for D&PL. “The goal of our Web site makeover was to develop an easy-to-use information source customers can use to make informed decisions, whether they are looking for a local weather update, performance data on the leading cotton varieties in the United States — DP 444 BG/RR and DP 555 BG/RR — or information about new varieties and technologies such as DP 454 BG/RR and Roundup Ready Flex.”

Expanded weather, news and agronomic information on the site will aid D&PL producers and retailers in their everyday routines.

Visitors to the sight can run comparisons of D&PL and competitor products on a region-by-region basis, calculate seeding rates and number of bags needed to plant x-amount of acres. They can access season-long agronomic and technical information and review the many other services and products offered by D&PL. The new site also houses an expanded level of product information.

The site will be updated frequently with industry news and agronomic information from D&PL Technical Services.