It’s show time! This weekend, Feb. 28-March 1, some 20,000 visitors will converge on the downtown Memphis Cook Convention Center to take in an extensive array of products and services at the 62nd Mid-South Farm and Gin Show.

The event, sponsored by the Southern Cotton Ginners Association and Foundation, with Delta Farm Press as co-sponsor, will include innovative technology, interactive exhibits, educational/marketing seminars, and numerous valuable giveaways — including the perennial favorite, Labrador puppies.

Show hours are 9 a.m. to 5 p.m. Friday and 9 a.m. to 4:30 p.m. Saturday. Admission to the show and all seminars is free, but a badge is required to enter the exhibit areas. Advance registration may be done online at www.farmandginshow.com — click on the Attendee Registration button, fill out and print the form, and bring it to the show to quickly obtain a badge.

“Farmers are facing many issues as they go into the 2014 crop year,” says Tim Price, SCGA executive vice president and show manager. “The new farm bill will entail many changes, and there are the usual challenges related to production and marketing. The show brings together experts in all these areas to provide farmers crucial information on these important topics.”

Ag Update seminars are scheduled for Friday and Saturday mornings at 8:30 in the lobby meeting room. Friday’s session will feature industry updates, supply/demand outlooks for rice, wheat, and cotton, and market outlooks for all major Mid-South crops.

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Speakers will include the new president of the National Cotton Council, Wally Darnielle, president and CEO of Plains Cotton Growers, Lubbock, Texas. Carl Brothers, Riceland Foods, Stuttgart, Ark., and Joe Nicosia, Allenberg Cotton, Memphis, Tenn., will present market outlooks for rice and cotton.

The Saturday Ag Outlook session will feature Richard Brock, Brock Associates, Milwaukee, Wisc., who will provide his unique insight and analysis of grain markets and offer marketing recommendations for the coming year. “And, given the situation in Washington,” Price says, “he will also have comments about the political environment, the farm bill, and their impact on agriculture.

“We’ve been through some rather volatile years in the marketplace,” Price says, “and now, in some instances, we’re looking at the possibility of lower commodity prices. These sessions will give farmers up-to-the-minute information about what’s in store for agriculture.”