Deere executive says next productivity revolution will be digital

• Deere has announced a series of new technology products, including a new single website that will allow producers to manage their equipment information, production data and farm operations.

John Deere and other equipment manufacturers have made great strides in increasing agricultural productivity since Deere bought the Waterloo Gas Engine Works in 1918 and put itself on a course toward producing a revolution in farm equipment.

Now, Deere is moving to the next stage of productivity with its introduction of its FarmSight technology strategy, says David Everitt, president of the Agriculture and Turf Division — North America, Asia, Australia, Sub-Saharan and South Africa.

“The new technology is the next wave of productivity for the future,” Everitt told agricultural journalists and security analysts attending the company’s FarmSight Tech Summit in Des Moines, Iowa. “Since 1918, we have delivered productivity to agriculture by building equipment that was bigger, better and faster. Now we’re moving to a new level.”

During the Summit, Deere announced a series of new technology products, including a new single website that will allow producers to manage their equipment information, production data and farm operations. The new is a key component of the John Deere FarmSight strategy, Everitt said.

Everitt, who is retiring in September, said the new productivity gains are essential if the world is to increase food production to the levels needed to fit the population expected to inhabit the earth by 2050. For more on Everitt’s comments, see

Other new products include:

• New Remote Display Access that can allow farm managers and John Deere dealers to view the Greenstar 3 2630 Display screen from a remote location.

• Enhancements to the StarFire 3000 Receiver to give producers increased accuracy in precision-guided field operations.

• Deere’s new Implement Detection technology that automatically populates implement and task-specific settings from to a controller on the implement to the Greenstar 3 2640 display.

• A new John Deere Mobile Weather service that uses a third-party weather sensor connected to the Application Controller 1120 to display real-time weather information including wind speed and direction, Delta T and temperature and relative humidity on the John Deere Greenstar 2 or Greenstar3 Displays.

• HarvestID – A new sensor that enables Deere’s Module Building cotton picker to “read” the embedded RFID tags on each bale eliminating the need for the round modules to be manually labeled.

Nathan Greuel, product manager, John Deere Intelligent Solutions Group, says the new website will allow users to log in and access key applications such as JDLink which enables them to view real-time information about their farm operations, field locations and important performance data from their equipment. Other applications include AgLogic, JDParts, John Deere Financial, Stellar Support and My Equipment.

“This will be a new suite of technology to help producers plan, run and analyze their operations through the entire farming cycle,” said Greuel, speaking to the ag editors and security analysts. “The user can access their MyJohnDeere site to view the information that is most important to them, as well as allow access to their dealer, farm manager or other third-party individuals.”

More importantly, all the information on the MyJohnDeere portal is accessible via computer, smartphone or other handheld mobile device, giving producers the flexibility to view the information when and where they want it.

“Many of the new solutions and technologies that are being developed under the John Deere FarmSight strategy will be accessed from this centralized and convenient website —,” Greuel adds. “The site will integrate technology solutions, financial services, parts and service sourcing and other information producers need in order to make sound management decisions and increase the productivity of their farming operations.”

For more information about the new website go to





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