“We are in a wonderful position in the U.S. that allows us to take advantage of food trends; the big question is, will our society let us take advantage of these opportunities?” asked Alex Avery, director of research and education at the Hudson Institute.

He recently addressed a beef business meeting in my hometown.

Avery was referring to agriculture’s “social license,” the approval granted by consumers to continue to raise food using production practices accepted by today’s society. Here are the top five things I learned from Avery’s talk:

1. Global food demand will at least double, and perhaps even triple, in the next 50 years. This increased food demand offers great opportunities for food producers, yet it also presents interesting challenges as there is very little new farmland to develop.

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