A fractured industry may be costing cattle producers who favor country of origin labeling the support of their representatives in Congress.

While admitting he was “very surprised” at the decision by the Mississippi Cattlemen's Association's decision to yank its support for country of origin labeling, Mark Keenum, chief of staff for Sen. Thad Cochran, R-Miss., said the senator will follow the group's lead, at least for now.

“We're listening to the producers. We're not going to tell them they are wrong, and vote against them. When you've got the Cattlemen's Association saying they don't support country of origin labeling, we're not going to jam it down their throats,” Keenum said.

“If all Mississippi cattlemen were pushing the issue, Sen. Cochran would likely support it. I know few, if any, instances where Sen. Cochran has voted against his constituency.”

Some commodity groups have recently flip-flopped on the issue of country of origin labeling, including the National Cattlemen's Association. The group previously supported the law, but is now asking congressmen to support language delaying implementation of the labeling law, according to a letter sent to Cochran's office notifying the senator of the position change.

Other groups, such as Farm Bureau, support country of origin labeling, but were not supportive of efforts to stall this year's appropriations bill in order to reinstate the language needed to put the law back on the books.

Fred Stokes, a Porterville, Miss., cattle producer and president of the Organization for Competitive Markets, was among the dozens of cattlemen participating in a fly-in Jan. 19-21 to show their support for country of origin labeling.

However, he was also among those who found out that the growing contention between the National Cattlemen's Beef Association and the fast-growing cattle producer organization, R-Calf USA, is resulting in some confusion in Congress.

Brian Wilson, legislative assistant to Sen. Trent Lott, R-Miss., said he too has received conflicting information. “When Mississippi cattlemen visit Sen. Lott's office in Washington, D.C., they state their support for country of origin labeling, but letters from the National Cattlemen's Beef Association communicate their position differently, and take a position against COOL.

As a result of recent happenings, Stokes is making some changes. He had maintained his membership with the Mississippi Cattlemen's Association, an affiliate of the National Cattlemen's Beef Association, for 32 years, but he is now severing that relationship over the group's handling of the labeling issue. Stokes will maintain his membership in R-Calf.

The country of origin labeling issue was brought to the forefront again when the Senate reconvened its debate on the omnibus spending package, which included language that delays implementation of the labeling law for two years.

Keenum said, “Sen. Cochran voted for cloture on the omnibus spending bill because we have worked very hard on the seven titles in this bill, and because we do run the risk of operating under a continuing resolution for the remainder of this fiscal year, if we can't get the bill passed this week. That would result in some programs not being funded, which would cause a hardship for Mississippi by putting important programs in jeopardy.”

Keenum said concerns about the cost of country of origin labeling may be re-examined, and that costs could be lower than earlier estimates. Again, however, few can agree on what those numbers should be.

Stokes said the costs are “negligible” and that arguments against country of origin labeling “don't hold water.”

There's debate about whether country of origin labeling is a marketing issue or a food safety issue. “This is, in the end, a promotion issue because it doesn't include processed foods and meats, which is the majority of the food we consume,” said Keenum.

Stokes countered, “It is a food safety issue, and consumers have the right to choose the origin of their food. If there are two products with one labeled as originating from the United States, and one stamped with another country's label, which would you choose? This answer is very clear for many consumers, especially considering that people have died from hepatitis after eating green onions imported from Mexico.”

Keenum said he is of the opinion that labeling will eventually take hold, but said its adoption will be market-driven. “I think you are going to see processors and producers label their products voluntarily to capture a larger marketshare.”

“Consumers want to know where their food comes from, and they want to differentiate it from the other stuff,” said Stokes. “Producers are entitled to receive the benefits of producing commodities under the additional regulations and associated production costs attributed to the United States' high quality and production standards. This is almost an obsession with me, but this is big stuff. The implications of COOL go way beyond labeling, and there is no moral justification for opposing country of origin labeling.”


e-mail: dmuzzi@primediabusiness.com