Soy for human consumption remains an important market for U.S. soybean farmers to reach consumers who desire healthier eating habits.

To help spread the word that soy offers health benefits, the United Soybean Board (USB) and soybean checkoff will be taking part in various activities during national soyfoods month throughout April. Through its domestic marketing program, the checkoff will work with the Soyfoods Association of North America to sponsor outreach activities to engage grocery retailers. The resources that retailers can request offer guidance on how to host soyfoods tastings and provide in-store displays that announce soyfoods month.

“With the health benefits of fitting soy into our diets, it is important for USB to promote and support efforts to reach the consumer,” says Laura Foell, a soybean farmer from Schaller, Iowa, and vice-chair of the USB domestic marketing program.