Monsanto has unveiled a new design for its company blog, Beyond the Rows http://blog.monsantoblog.com/, making site navigation simpler and the blog easier to follow via social networking tools.
The blog’s address is still the same, http://www.monsantoblog.com. The blog, which debuted in February 2009, is one of many of Monsanto’s social media tools that the company uses to promote farmers’ work, agriculture, and the company’s products and news.
Monsanto has also had a presence online for nearly two years on social media sites like Twitter http://www.twitter.com/monsantoco, Facebook http://www.facebook.com/monsantoco, YouTube http://www.youtube.com/monsantoco and Flickr http://www.flickr.com/photos/24004923@N06/.
The blog is now a great hub for all social media platforms and you can easily find links to all of our online properties. Like many others in agriculture, including thousands of farmers and several companies, Monsanto realizes the need to be out there telling agriculture’s story regularly. The blog is one of the ways the company does just that.
Here are some additions and changes to Beyond the Rows that will make the site experience more visually appealing and user-friendly:
• A feature window at the top that showcases three blog posts.
• RSS Feeds for individual bloggers, subjects or the whole site.
• A new search feature that makes it easier to find specific posts.
• Archives searchable by date.
• Each blogger profile has a full bio, link to their Twitter profile and a list of the posts written by the blogger.
To date, the blog has featured more than 120 stories and 1,400 comments and remains a key place to interact with Monsanto employees and people involved in agriculture. The changes to the site make it easier for the reader to choose the content he or she is interested in reading and much more user-friendly. The blog began as “Monsanto According to Monsanto” and focused on many of the internet myths about Monsanto. After feeling confident that many of the issues and myths about Monsanto were addressed, the company changed its name to “Beyond the Rows” in November 2009. Five regular bloggers began contributing and the new blog format focused more on agriculture and the farmer, with the occasional corporate news post.