A cotton-themed float will roll down Broadway on Thursday, Nov. 22 as part of Macy’s Thanksgiving Day Parade. Cotton Incorporated, the research and marketing arm of the Cotton Research & Promotion Program, will sponsor the Bountiful Harvest Cornucopia float. The grand debut of a new environmentally-themed television commercial will air several times throughout the broadcast of the parade.
“To participate in such an iconic American experience such as the Macy’s Thanksgiving Day Parade was a natural choice, as cotton is America’s favorite natural fiber,” said Paula Rosario, Cotton Incorporated vice president, consumer marketing – strategic alliances. The organization is very honored and excited to be part of this holiday tradition.”
The sponsored float will feature a giant horn of plenty overflowing with fall’s favorite fruits and harvest, along with the Cherokee Nation Youth Choir dressed in traditional tear cotton attire (crafted garments featuring the tearing of fabric by hand) singing “Jingle Bells” in the Cherokee language.
The float will be decorated with Cotton Incorporated’s new Natural trademark now being offered to retailers and brands to market 100-percent cotton products.
Cotton Incorporated will have street teams located throughout Manhattan on Thanksgiving morning distributing cotton flannel ear warmers to spectators of the parade. To view the new cotton environmentally-themed television commercial, visit www.cottonboard.org.
The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program.
Funded by America’s cotton producers and importers through the cotton checkoff, the program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. Cotton Incorporated is celebrating its 40th anniversary this year.