This fall, Cotton Incorporated's Cotton's Dirty Laundry Tour traveled around the United States the third year in a row.
The college campus-directed tour is an interactive, teaching, mobile marketing event for students that fuses the social aspects of music, games, style and fashion while allowing them to learn about the many benefits of cotton.
The tour is designed to engage students as they begin to experience life away from their parents and all the freedom and responsibility that it entails.
The Cotton. From Blue to Green. denim drive is an important part of this year's Cotton's Dirty Laundry Tour. Each Cotton's Dirty Laundry Tour event school is participating in the program that will help to rebuild hurricane-ravaged homes in Louisiana. This element of the tour provides a pro-social connection for college students to interact with cotton, generate awareness about its sustainability and ability to be reused, and provide a philanthropic aspect to the tour.
In 2006, the Cotton. From Blue to Green. denim drive traveled to 14 colleges throughout the nation and collected 14,566 pieces of denim, doubling the original goal. The donated denim was converted to Ultra Touch natural fiber insulation and helped in building over 70 houses throughout the Gulf Coast region.
Collections are still being tallied for this year, but projections are estimating 20,000 pieces of denim.