To strengthen awareness of and demand for cotton among viewers of one of the nation’s most-watched music reality television shows, Cotton Incorporated recently became a new sponsor of Nashville Star.

“Cotton Incorporated’s advertising campaign represents an image of cotton that will resonate with the viewers of Nashville Star,” said Ira Livingston, Cotton Incorporated’s senior vice president of consumer marketing. “We believe that the tone of our new campaign will significantly raise awareness of cotton as a versatile and desirable fashion choice for young women while conveying the positive attributes of cotton — comfort, fashionability and easy-care.”

Throughout this year’s season of Nashville Star, the most recent Cotton Incorporated television commercials will appear in rotation approximately 72 times, in addition to the variety of special promotions that will appear on its consumer Web site — www.thefabricofourlives.com. The promotional campaign will give 10 Web site visitors the opportunity to win an autographed cotton T-shirt, including the image of this season’s host, country music star Wynonna Judd. In addition, one lucky winner will take home the grand prize of a signed Epiphone AJ-100 acoustic guitar.

Nashville Star, which now airs Tuesdays on the USA Network, follows 10 contestants as they pursue their dream to become the next big country music sensation.