TO HELP farmers and other rural residents better prepare for potentially damaging storms, Pioneer Hi-Bred International, Inc., is working with the National Oceanic and Atmospheric Administration to promote the use of NOAA Weather Radio receivers.

Pioneer is promoting placement of weather radios in homes, farm shops, businesses and public facilities such as hospitals, schools, long-term care facilities and libraries through an informational campaign to customers, rural residents and employees. The company also is offering top-of-the-line programmable weather radio receivers for sale at a substantial discount through the company's Country Store Online.

“Pioneer has always been a safety-conscious company and a company committed to helping our customers and the communities in which they live and work,” says Rick McConnell, president of Pioneer. “Pioneer works closely with NOAA to provide our customers with weather-related information through the Pioneer GrowingPoint magazine. Promoting the life-saving benefits of NOAA Weather Radio receivers is a logical extension of this effort.”

More information on both a desktop and a hand-held portable weather radio is available by logging on to www.pioneer.com/growingpoint and accessing the Country Store.