Farmers will now be able to analyze their natural resource use and key crop production inputs using a new online tool introduced by Field to Market, The Keystone Alliance for Sustainable Agriculture.

The Fieldprint Calculator is a free, confidential online tool developed with input from a diverse group of grower organizations, agribusinesses, food companies, economists and conservation groups, to help farmers evaluate natural resource use on their operation compared to industry averages. These measures could help improve production efficiencies and profit potential. The calculator will be available at http://www.fieldtomarket.org for grower testing and feedback.

The new data-driven calculator illustrates the connection between resource and economic sustainability, so growers can more easily see how their choices impact natural resources, production levels and ultimately the efficiency of their operation.

“Farmers have historically strived to be good stewards of the land. Sustainable agriculture must make sense economically as well as environmentally or it’s not sustainable,” says Doug Goehring, who grows corn, soybeans and wheat in North Dakota. “This calculator will help producers understand how they’re being sustainable on the farm today, while providing insight into future improvements that can benefit the environment and our bottom line. I like the tool, it reaffirms everything I have seen firsthand on our operation, and it will also provide insight and guide our future decisions on the type of technology, practices and modified systems we may want to adopt.”

The calculator also helps growers tell the positive story about environmental improvements being made in production agriculture.

Increasingly, consumers are asking questions about sustainable food and fiber practices, says Diane Holdorf, senior director environmental stewardship, Kellogg Company. “This tool is important to help growers make decisions for themselves about what makes sense for their operations. When added to efforts throughout the food supply chain, we can show the consumer we’re working together to make progress from the fields to the grocery stores.”

Growers can be part of testing and shaping the tool to fit their needs, according to Sarah Alexander of the Keystone Center. “This tool will evolve and improve with ongoing feedback from a broad and diverse base of growers.”

In addition to benchmarking their operation against the industry index, the calculator allows growers to securely save data to compare year-to-year changes, which can help determine the value and impact new practices are having.

Ultimately the site will serve as an online community where growers can learn from experiences of other growers, as well as gain expert advice.