Mid-South producers had a rough start to the season in 2011. What are the prospects for a strong finish? Producers and marketers can get the latest on weather forecasts, technology advancements, farmland values and Richard Brock's market outlooks at Decisions 2011, Monday, July 11, at the Peabody Hotel, in Memphis, Tenn.

Speakers include Drew Lerner, president and owner of World Weather, Inc., an international weather forecasting firm, who will explain factors currently impacting weather in key corn, soybean and cotton growing areas, and provide a look ahead.

Dave Rhylander, marketing lead of Deltapine cotton seed for Monsanto, will discuss a possible technology future, explaining where Monsanto thinks crop genetics are headed the next few years.

Dale Aupperle of Heartland Ag Group will discuss the driving forces that have made U.S. cropland one of the best investments in the world. Aupperle will also examine the potential impact of lower commodity prices on the land bubble.

Chism Craig, vice president of research and development, Cresco Ag, will discuss how information technology can be used to increase profitability on the farm. Craig is a former Extension cotton specialist for Tennessee and was raised on a cotton and soybean farm in Friars Point, Miss.

The program will wrap up with Richard Brock, owner and president of Brock Associates, who will share his thoughts on China’s booming demand, provide a price outlook for grain, soy and cotton and detail marketing strategies.

Registration begins at 7:15 a.m. The program will begin at 8 a.m., and conclude at 3 p.m. To register, go to www.brockreport.com and click on the seminars tab, or call 800-558-3431. Registration includes all handout materials, lunch and refreshments. Registration fee is $95, spouses, $50 and students, $50.

The event is sponsored by Brock Associates, Monsanto, AgFirst, Cresco and Delta Farm Press.