High-quality beef – what and why

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In the face of rising feed costs, American cattlemen are focused on high quality now more than ever before.

With rising feed costs, cattlemen are looking for ways to get the most from their calves. Genetics, management and marketing all play a role. In this Certified Angus Beef video, Brian Bertelsen, U.S. Premium Beef field operations vice president, and Paul Dykstra, CAB beef cattle specialist, discuss the importance of marbling and the reasons American cattle producers aim for high quality now more than ever.

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