Live from New York, it's cotton on the Web! An Internet event that cotton producers cannot afford to miss will take place Friday, July 13, at 7:30 a.m. CST at the New York Board of Trade in New York. Growers can participate in the event in two ways and neither one requires a plane ticket to the Big Apple.

That morning, cotton experts O.A. Cleveland of Mississippi State University, Carl Anderson of Texas A&M, and Jarral Neeper of Calcot, Bakersfield, Calif., will provide a snapshot of what's happening in the cotton market and an update on crop conditions from USDA's July 11 crop production report.

Other special guest speakers will be: John Maguire, vice president of Washington operations, National Cotton Council; Patrick McClatchy, executive director of the Ag Market Network; Joe Nicosia, CEO, Allenberg Cotton, Co.; and Jerry Rowland, president and CEO, National Textiles.

Hosts of the web presentation are the New York Board of Trade, Ag Market Network and Farm Press Publications (Delta Farm Press, Southeast Farm Press, Southwest Farm Press and Western Farm Press).

The importance of this midseason update can't be overstated. Cotton prices are ebbing and currently reside well below the cost of production. Cotton producers are going to need every bit of information they can on how to improve the price they receive for cotton, how to make the wisest use of the loan deficiency payment and how events around the world are impacting their decisions.

Today's cotton market is a global market. Evidence for this became abundantly clear a couple of years ago when problems with the U.S. cotton crop did not lead the way to higher prices. In fact, prices dropped because of large cotton supply in the world. Cotton prices aren't made in the United States anymore, although we're still a part of the equation.

You can join the discussion via the Internet from your own computer, or at one of numerous county Extension sites listening in by teleconference. The teleconference sites will also be linked to the site via computers and the Internet.

You can call your local Extension agent to find the nearest location for a teleconference broadcast, but the sponsors of the event encourage you to participate through your own computer terminal. Don't worry, it's not that difficult. Just log on to www.nybot.com and you're there.

Throughout June, Delta Farm Press will bring you more details on this event, but here's a quick overview.

To obtain your special passcode and username, contact the New York Board of Trade at Four World Trade Center, New York, NY, 10048 or 800-HEDGE IT (800-433-4348) or e-mail twalker@nybot.com. You may register at any time prior to the event, but it's recommended that you register early. On the day of the event, log onto www.nybot.com and follow the on-screen instructions.

During the conference, you can listen to the speakers and pull up charts that they are referring to. You can also enter a chat room to view questions or comments that other participants are asking the speakers and ask your own questions.

If you do happen to miss the program, an audio recording of the event and the charts will be available at www.nybot.com shortly after the event's conclusion.


e-mail: elton_robinson@intertec.com