“This certification gives growers the opportunity to identify their cotton as Certified FiberMax Cotton, which often commands premiums,” says Brent Crossland, FiberMax marketing manager. “We hope this easy step will improve cotton growers’ profit potential as they market their Certified FiberMax Cotton.”

According to Ed Jernigan, CEO and president of Globecot (the global fiber, textile research and communications group), average U.S. cotton fiber qualities have failed to meet the challenges posed by foreign cotton spinners.

In contrast, Crossland says, FiberMax cotton has continued to improve its fiber qualities, leading to an increasing number of spinners seeking the FiberMax brand.

“Mills with advanced spinning technologies require the HVI-measured quality characteristics typically met by FiberMax cotton,” says Jernigan. “There’s increasing demand for FiberMax cotton and a growing need to make sure it is properly identified, and easily tracked by purchasers who are especially interested in high quality fiber.”

Jernigan’s company, Globecot, is a contractor working in conjunction with Bayer CropScience to initiate the FiberMax Certification Program. Jernigan is also involved in domestic and overseas communications aimed at textile mills to support the desirable features of Certified FiberMax Cotton.

“Because genuine FiberMax cotton is rarely discounted, it is to a grower’s advantage to certify it as genuine FiberMax,” Jernigan says.

According to Crossland, participating FiberMax cotton growers will follow a two-step process to certify their cotton. The Permanent Bale Identification numbers on Certified FiberMax Cotton bales are traceable via a master database at www.CertifiedFibermax.com.

Specific quality information for each bale may be obtained via the Permanent Bale Identification number through the USDA Agricultural Marketing Service Cotton Classing Office.

“All textile mills have to do is ask for Certified FiberMax Cotton to get genuine FiberMax, which represents the type of cotton they generally require,” Crossland says. “This eliminates any confusion in the marketplace and helps preserve the value of FiberMax and the return growers receive.”

FiberMax cotton growers should contact their Bayer CropScience representative or visit www.CertifiedFiberMax.com for more information.

Growers must pre-certify their FiberMax cotton by Aug. 1 to be eligible for the 2003 program. e-mail: flaws@primediabusiness.com