Farm Fresh Catfish Company has named Willard R. “Bill” Fehr as president and CEO of the company, according to David Yocum, chairman of the board for the company.

“Bill's reputation and experience in the seafood business will certainly help move the company forward,” said Yocum. “This is a very competitive industry, and we are confident he has all the tools and skills needed to continue and expand the leadership role the company holds in the catfish processing industry.”

Fehr has more than 20 years experience as a senior executive in the seafood industry. Before joining Farm Fresh Catfish Company, he was president and CEO of GreatBay Aquafarms, the world's largest producer of summer flounder, located in Portsmouth, N.H.

Additional information about the company can be found at www.farmfreshcatfish.com.