We're just bustin' out with new things to offer you via the Internet. I'd like to tell you about what we're doing to provide you with a virtual supermarket of information and electronic capabilities.

The Farm Press publications and our affiliated companies have been devoting a lot of time, effort, and money over the past couple of years toward creating some of the most comprehensive Web sites in the industry.

It all starts with pointing your Web browser to www.deltafarmpress.com or www.agriclick.com. Previously, the first address took you to our HomeFarm Web site. Now, HomeFarm has been phased out and you will be automatically redirected to the AgriClick site, which opens the door not only to all the Farm Press regional titles (Southeast Farm Press, Delta Farm Press, Southwest Farm Press, and Western Farm Press), but also to our sister ag publications (Soybean Digest, Farm Industry News, BEEF, Hay & Forage Grower, and National Hog Farmer).

You can access articles from current issues, browse through back issues, get information about management, editorial, and advertising staff (along with e-mail links). Or under the Channels menu, you can click on specific sectors, such as Cotton & Fiber, which will bring up a page offering news headlines and a wide variety of links to cotton/fiber-related topics. Other clickable sectors range from Business and Government to Poultry and Technology.

At the same location, you'll find up-to-the-headlines from the ag arena; market information on major crops, livestock, and poultry; USDA cash reports; futures markets; weather tailored to your specific ZIP Code, plus a link to the National Weather Service; a calendar of events; news of organizations; and an Ag Internet Directory.

There's a link to an Ag Parts Trading Exchange, another to a Machinery Buy & Sell page, and a News Search window.

But, as they say on the TV infomercials: Wait! There's more!

By clicking on the IndustryClick tab at the top of the page, you can access the dozens of business-to-business publications in the many "virtual communities" of our Intertec Publishing division, ranging from Fire Chief magazine to National Real Estate Investor to Textile World, Swimming Pool/Spa Age, American Trucker, Ward's AutoWorld, Telephony, and on and on. There's also information about our entertainment, communications, health and fitness, industrial, municipal services, and marketing groups.

And that's not all!

Our parent company, Primedia (www.primedia-inc.com), has a cornucopia of consumer and special interest magazines. From American Baby, Modern Bride, Healthy Kids, Seventeen, Surfing, 4WD & Sports Utility, Car Audio & Electronics, Classic Trucks, Custom Rodder, Drag Racing USA, Hot Bike, Off Road, to magazines about collectibles, crafts and jewelry, horses, horticulture, hunting and fishing, boating, quilting and sewing, photography, shooting, sports, and on and on - scores of them.

Amazing, you say? Well, there's more: Primedia has just completed an acquisition of About.com (www.about.com), an umbrella Web site that features experts in some 700 subject areas, from Arts and Humanities to Comedy, Computing, Homework Help, Games, Careers, Money, Religion/Spirituality, Hobbies, Travel, etc., etc.

So, as we note in our time-to-time front page ads, www.deltafarmpress.com is truly "Your link to agriculture and the world beyond." We're putting the power of the Internet at your fingertips, and it's getting better, more diverse every day as more additions are made to the Farm Press/Intertec/Primedia/About lineup.

For over a half-century, Delta Farm Press has been the most-respected, first-turned-to agricultural publication in the Mid-South. As we move into the new millennium, we invite you to make us your first choice when you log on to the World Wide Web.

>>SB Least-cost focus of conference

COTTON PRODUCERS from each region will share how they have pulled together various new technologies to streamline their production systems and improve profitability during a panel discussion at the 2001 Beltwide Cotton Production Conference, Jan. 10-11, in Anaheim, Calif.

Moderated by NCC Chairman Ron Rayner of Arizona, the panel will include producers Ted Sheely, Lemoore, Calif.; Ken Van Loben Sels, Los Banos, Calif.; Mark Williams, Farwell, Texas; Kenneth Hood, Gunnison, Miss.; and Joseph Boddiford, Sylvania, Ga. Joining them will be Extension workers James Marois and David Wright, University of Florida, and ginner Jimmy Roppolo, El Campo, Texas.

NCC's Anne Wrona, who serves as conference program coordinator, said panelists will discuss their use of conservation tillage, irrigation, row spacing, sod-based rotations, transgenics, precision agriculture, gin process control and other technologies under development as means of "least-cost" production and sound stewardship of resources. Among questions likely to be answered are: (1) How does yield monitor data help cut production costs? (2) Are there quality problems associated with ultra narrow row? (3) Is there potential for sod-based rotation in regions other than Southeast? and (4) In face of escalating energy costs and sometimes scarce water supplies, which combinations of technologies can optimize profitability?