Deere offers 3-D look at newest combine

By using augmented reality software that can be downloaded from the John Deere Unlock website, customers and anyone interested in seeing the new combine can use the webcam on their computer to view the outside and inside components of the new combine from 360 degrees above, below and around.

As part of its launch of the newest technology in grain harvesting equipment, John Deere has harnessed the latest 3-D animation technology to give farmers an up close preview of its newest combine to be introduced later this summer.

By using augmented reality software that can be downloaded from the John Deere Unlock website (www.JohnDeere.com/unlock), customers and anyone interested in seeing the new combine can use the webcam on their computer to view the outside and inside components of the new combine from 360 degrees above, below and around.

According to David Pauli, John Deere advertising manager for large ag equipment, this is the first time John Deere has used augmented reality technology to make the equipment come to life with animation on a viewer’s computer for a highly interactive experience.

“For the last four months, the Unlock website has provided an entertaining platform that gives customers unique insight into our new equipment leading up to our product launch. The 3-D augmented reality program is the culmination of all those efforts in launching the new combine.”

To see the new John Deere combine in 3-D augmented reality and the latest webisodes and other information on the new products, visit http://www.johndeere.com/unlock

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