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“Difficult and rewarding." That’s how Dr. Lloyd McCall describes his and his breeders work in developing new cotton varieties. McCall should know. He’s been working with cotton for most of his career. He discussed some of the current efforts being made for Bayer CropScience’s FiberMax and Stoneville cottonseed brands during an interview at the Bayer CropScience Ag Issues Forum in Tampa, Fla.