Asgrow and DeKalb have launched a new Web site designed to provide farmers with more online tools to help them maximize yield and profit potential on their farms.

“We spoke with farmers across the country and created an online tool that was custom-built to meet their needs,” says Mieka Rustand, Asgrow and DeKalb brand communications manager. “The new Web site delivers information more easily and more quickly to better meet the needs of farmers.”

Highlights of the new Web site include an interactive map on the home page, which utilizes the latest online mapping technology to allow farmers to search by crop and zip code to find individual plot reports and competitive yield comparisons. Plots with GPS data are identified on the map by location.

An enhanced online seed resource guide has been simplified so farmers can read product attributes at a glance, and a “Find-A-Seed” search function enables farmers to search for seed both by product and brand.

A rich media section contains streaming videos highlighting new products and farmer testimonials. Improved navigation makes finding all Asgrow and DeKalb information and products faster and simpler, and a redesign gives the site a consistent look and feel.

To view the new Asgrow and DeKalb Web site, visit www.asgrowanddekalb.com, www.asgrow.com or www.dekalb.com.