Agritourism entrepreneurs and farmers considering agritourism enterprises are encouraged to attend a special conference Jan. 22-23 in Pigeon Forge, Tenn.

The 2007 Agritourism: Cultivating Farm Revenue conference will include educational sessions, a trade show and opportunities to network with other entrepreneurs and service providers.

The conference will feature presentations on branding, marketing, pricing, risk management, evaluating resources, growing enterprises, hospitality, safety, and visitor characteristics and preferences. The conference will also include sessions where participants will hear from experienced agritourism entrepreneurs.

Conference information is available online at the Center for Profitable Agriculture's Web site at http://cpa.utk.edu.